Patents by Inventor Ralph Barrera

Ralph Barrera has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for tracking RFID tags for use in advertising and marketing
    Patent number: 8952791
    Abstract: The current invention is a method and system for tracking an RFID tag within a defined 3D space and can be used to identify objects within a live performance and create hotspots with respect to the objects, which allows viewers the ability to select objects that are associated with one of the hotspots, and transmits their interest in the selected object to one or more users. Preferably, the system operates such that hotspots can be created for previously created video, newly created video media, as well as live broadcasts.
    Type: Grant
    Filed: February 28, 2012
    Date of Patent: February 10, 2015
    Inventors: Lincoln Berry, III, Justin Lamar Johnson, Giacomo Caruso, Amanda Farkas, Jared Szechy, Matthew Fisher, Phillip Doepker, Ralph Barrera, Tom Whitney
  • METHOD AND SYSTEM FOR TRACKING RFID TAGS FOR USE IN ADVERTISING AND MARKETING
    Publication number: 20130074121
    Abstract: The current invention is a method and system for tracking an RFID tag within a defined 3D space and can be used to identify objects within a live performance and create hotspots with respect to the objects, which allows viewers the ability to select objects that are associated with one of the hotspots, and transmits their interest in the selected object to one or more users. Preferably, the system operates such that hotspots can be created for previously created video, newly created video media, as well as live broadcasts.
    Type: Application
    Filed: February 28, 2012
    Publication date: March 21, 2013
    Inventors: Lincoln Berry, III, Justin Lamar Johnson, Giacomo Caruso, Amanda Farkas, Jared Szechy, Matthew Fisher, Phillip Doepker, Ralph Barrera, Tom Whitney