Abstract: An apparatus can display merchandise in a retail setting. The apparatus can be an elongated strip made of a flexible material and is configured such that it can be removably held by a holder. The strip can have perforated sections that are adapted to receive prongs therethrough to removably attach a merchandise holding hook. The holder has an elongated slot at one end and a closed bottom end at the other end and a face opening therebetween. When the strip is held in the holder, the strip can have a face with an advertisement related to merchandise held on the hook. The advertisement can be readily seen through the face opening of the holder. The holder can be attached to various structures in a retail setting while holding the strip.