Abstract: A system and method for authorizing business information access. According to an embodiment, an application receives criteria for modeling a type of user to access business information, generates a group of users based on the criteria, and authorize access to the business information by the group of users. According to another embodiment, a data structure comprises one or more data elements identifying users, one or more data elements grouping the identified users based on specified criteria about business information to be accessed, and one or more data elements linking the group of identified users with the business information. An example of the present invention includes authorizing a channel partner to access and receive campaign information about a brand owner's products.

Abstract: A tool is proposed for planning marketing scenarios. Information is received that describes marketing elements, each of which is associated with a predicted result. Information is also received that groups the marketing elements into competitive scenarios. A comparison of predicted results is calculated and output for scenarios that are based on the received information. After information is received modifying at least one of the scenarios, a comparison of predicted results is calculated and output for the scenarios as modified.