Patents by Inventor Ram Santhanagopal

Ram Santhanagopal has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20130159096
    Abstract: A method, advertising network, and computer program product for constructing a ranked user graph for advertisement targeting. The method commences by selecting a user from a set of candidate users from a first internet site, then identifying membership of the user in at least one second internet site. Having the intersecting membership, then assembling a set of one or more relationship associations between the user and a set of the user's associates (e.g. as retrieved from the second internet site). The relationship associations have various aspects that relate the user to a particular associate, and scoring or ranking of those various aspects are used in applying weights the relationship associations. Privacy settings are applied in order to filter out certain associations and/or to restrict propagation of information that the user or other authority deems as private information. The ranked user graph is used in delivering advertising to the user's associates.
    Type: Application
    Filed: December 16, 2011
    Publication date: June 20, 2013
    Inventors: Ram Santhanagopal, Arvind Thirunarayanan, Katrina Illari, Bret Thaeler