Patents by Inventor Ramazan Demir
Ramazan Demir has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10134055Abstract: A system and method are disclosed for selecting advertisements based on local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.Type: GrantFiled: February 12, 2016Date of Patent: November 20, 2018Assignee: Excalibur IP, LLCInventors: Jim W. Deli Santi, Ramazan Demir, Eugene Stipp
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Publication number: 20160162946Abstract: A system and method are disclosed for selecting advertisements based on local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.Type: ApplicationFiled: February 12, 2016Publication date: June 9, 2016Applicant: Yahoo! Inc.Inventors: Jim W. Delli Santi, Ramazan Demir, Eugene Stipp
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Patent number: 9262439Abstract: A system and method determine local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.Type: GrantFiled: December 2, 2013Date of Patent: February 16, 2016Assignee: Yahoo! Inc.Inventors: Jim W. Delli Santi, Ramazan Demir, Eugene Stipp
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Publication number: 20140089286Abstract: A system and method are disclosed for determining local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.Type: ApplicationFiled: December 2, 2013Publication date: March 27, 2014Applicant: Yahoo! Inc.Inventors: Jim W. Delli Santi, Ramazan Demir, Eugene Stipp
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Patent number: 8601008Abstract: A system and method are disclosed for determining the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.Type: GrantFiled: April 30, 2012Date of Patent: December 3, 2013Assignee: Yahoo! Inc.Inventors: Jim W. Delli Santi, Ramazan Demir
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Publication number: 20120221548Abstract: A system and method are disclosed for determining the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.Type: ApplicationFiled: April 30, 2012Publication date: August 30, 2012Applicant: YAHOO! INC.Inventors: Jim W. Delli Santi, Ramazan Demir
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Patent number: 8185538Abstract: A system and method determine the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.Type: GrantFiled: July 12, 2010Date of Patent: May 22, 2012Assignee: Yahoo! Inc.Inventors: Jim W. Delli Santi, Ramazan Demir
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Patent number: 8145645Abstract: A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements.Type: GrantFiled: May 20, 2010Date of Patent: March 27, 2012Assignee: Yahoo! Inc.Inventors: Jim W. Delli Santi, Soren Riise, Devesh Patel, Ramazan Demir
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Publication number: 20110054960Abstract: Briefly, in accordance with at least one embodiment, a method or apparatus capable of creating or generating web pages dynamically (or a portion thereof) is disclosed.Type: ApplicationFiled: August 25, 2009Publication date: March 3, 2011Applicant: Yahoo! Inc., a Delaware corporationInventors: Tarun Bhatia, Darshan V. Kantak, Eric T. Bax, Ramazan Demir
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Publication number: 20110047025Abstract: Methods and systems are provided for advertising based at least in part on a temporal response profile associated with a user keyword query. Methods are provided in which the temporal response profile provides an indication of at least one time frame during which serving of advertisements, or certain advertisements, associated with the keyword query to the user is predicted to be more likely to be effective relative to times outside of the at least one time frame.Type: ApplicationFiled: August 24, 2009Publication date: February 24, 2011Applicant: Yahoo! Inc.Inventors: Ramazan Demir, Darshan V. Kantak, Tarun Bhatia
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Publication number: 20100299200Abstract: A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements.Type: ApplicationFiled: May 20, 2010Publication date: November 25, 2010Applicant: YAHOO! INC.Inventors: Jim W. Delli Santi, Soren Riise, Devesh Patel, Ramazan Demir
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Patent number: 7831456Abstract: A method for maximizing page yield in advertisement display to Web users includes tracking click activity associated with advertisements displayed to users through a hierarchal set of search results pages associated with a keyword; tracking bidding activity by advertisers related to the keyword and corresponding advertisements of the advertisements; applying at least one component model to the click or bidding activity as correlated with a particular search results page of the hierarchal set of search results pages via which the advertisements receiving the click activity are displayed, wherein the at least one component model generates a set of output values representative of the tracked click activity; and providing the output values to the at least one component model to iteratively optimize a number of advertisements displayed on the particular search results page via which at least some of the advertisements are displayed in response to a query for the keyword.Type: GrantFiled: November 21, 2007Date of Patent: November 9, 2010Assignee: Yahoo! Inc.Inventors: Ramazan Demir, Jiaqi Jin, Kerem Tomak, Supratim Roy Chaudhury
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Publication number: 20100281011Abstract: A system and method are disclosed for determining the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.Type: ApplicationFiled: July 12, 2010Publication date: November 4, 2010Applicant: YAHOO! INC.Inventors: Jim W. Delli Santi, Ramazan Demir
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Patent number: 7805331Abstract: A method for valuating an advertiser considered for acquisition includes capturing click-related data by users with reference to a plurality of advertisements owned by a plurality of advertisers in a keyword market; calculating a marginal value of each of the plurality of advertisers as a function of a plurality of averaged market factors, wherein the marginal value of an additional advertiser is also calculated to result in at least an estimated displaced revenue if at least one advertisement of the additional advertiser for at least one keyword were competitively included in the keyword market; and deciding whether to pursue the additional advertiser based on the marginal value of the additional advertiser as associated with the at least one keyword.Type: GrantFiled: November 20, 2007Date of Patent: September 28, 2010Assignee: Yahoo! Inc.Inventors: Ramazan Demir, Jiaqi Jin, Kerem Tomak, Supratim Roy Chaudhury
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Patent number: 7805450Abstract: A system determines the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.Type: GrantFiled: March 28, 2007Date of Patent: September 28, 2010Assignee: Yahoo, Inc.Inventors: Jim W. Delli Santi, Ramazan Demir
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Patent number: 7788252Abstract: A system and method are disclosed for determining local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.Type: GrantFiled: March 28, 2007Date of Patent: August 31, 2010Assignee: Yahoo, Inc.Inventors: Jim W. Delli Santi, Ramazan Demir, Eugene Stipp
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Patent number: 7774348Abstract: A system and method are disclosed for utilizing local intent to provide geographically relevant information in response to a search query. The search query results and advertisements may be chosen based at least in part on the local intent and geographic range of the search query. The search query may be assigned a location identifier based on the local intent that is used to expand the geographic range for ranking and selecting relevant content and advertisements.Type: GrantFiled: March 28, 2007Date of Patent: August 10, 2010Assignee: Yahoo, Inc.Inventors: Jim W. Delli Santi, Soren Riise, Devesh Patel, Ramazan Demir
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Publication number: 20090254410Abstract: A method and system for constructing and delivering sponsored search contracts is provided. In one implementation, the method may include generating a financial instrument with terms, such as a contract, for selling click-throughs. The terms may include a volume of click-throughs, a price, and a core market. The price of the contract may be related to an expected quality of the advertisement. The core market may be described in terms of key words. The contract terms may be communicated to an advertiser. The advertiser may then bind an advertisement to the contract or sell the contract to another advertiser. The contract performance may be tracked and communicated.Type: ApplicationFiled: April 3, 2008Publication date: October 8, 2009Applicant: Yahoo! Inc.Inventors: Chi-Chao Chang, Ramazan Demir, Matthew Hall, Sai-Ming Li, Darshan Kantak, Tak Woon Yan
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Publication number: 20090132336Abstract: A method for valuating an advertiser considered for acquisition includes capturing click-related data by users with reference to a plurality of advertisements owned by a plurality of advertisers in a keyword market; calculating a marginal value of each of the plurality of advertisers as a function of a plurality of averaged market factors, wherein the marginal value of an additional advertiser is also calculated to result in at least an estimated displaced revenue if at least one advertisement of the additional advertiser for at least one keyword were competitively included in the keyword market; and deciding whether to pursue the additional advertiser based on the marginal value of the additional advertiser as associated with the at least one keyword.Type: ApplicationFiled: November 20, 2007Publication date: May 21, 2009Applicant: Yahoo! Inc.Inventors: Ramazan Demir, Jiaqi Jin, Kerem Tomak, Supratim Roy Chaudhury
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Publication number: 20090132340Abstract: A method for maximizing page yield in advertisement display to Web users includes tracking click activity associated with advertisements displayed to users through a hierarchal set of search results pages associated with a keyword; tracking bidding activity by advertisers related to the keyword and corresponding advertisements of the advertisements; applying at least one component model to the click or bidding activity as correlated with a particular search results page of the hierarchal set of search results pages via which the advertisements receiving the click activity are displayed, wherein the at least one component model generates a set of output values representative of the tracked click activity; and providing the output values to the at least one component model to iteratively optimize a number of advertisements displayed on the particular search results page via which at least some of the advertisements are displayed in response to a query for the keyword.Type: ApplicationFiled: November 21, 2007Publication date: May 21, 2009Applicant: Yahoo! Inc.Inventors: Ramazan Demir, Jiaqi Jin, Kerem Tomak, Supratim Roy Chaudhury