Abstract: A system and method are provided for implementing a search engine to output search results scored for a particular user. The method includes receiving a set of input user search terms and accessing a set of input user preferences. The method additionally includes obtaining scored search results based on the set of search terms and the set of input user preferences. A method is additionally provided for sharing user search preferences for input to a search engine. The method includes storing a set of input user preferences. The input user preferences provide criteria for a search engine to perform ranking of a set of search results. The method additionally includes providing an access mechanism for allowing access to the stored set of input user preferences by a third party.

Abstract: A method and system are provided for ranking search results based on user preferences. The method includes monitoring user selections in response to user receipt of search results and tracking metadata related to user selections for user selections that exhibit a threshold satisfaction level. The method additionally includes storing the tracked metadata as user preferences and adjusting a ranking mechanism to increase the weight of user preferences in order to increase a ranking for search results that exhibit user preferences. The method additionally includes storing the user selections and the keyword search upon determining that the user selections exceed a threshold satisfaction level. The method may utilize the stored user selections and keyword search upon receiving a repeat search to alter presentation of new search results to the user.

Abstract: A system and methods to incorporate, distribute, and execute associated links in online content is provided. The invention contemplates client side processing of online content received from one or more cooperating content servers to incorporate associated links by a client side computing application for display to participating users. The associated links when interacted offer one or more actions including but not limited to offering additional relevant content, executing cooperating applications, and performing searches. The processing of the online content is accomplished by parsing the content and comparing the content with a predefined list of associated links. If a match occurs, the associated link is incorporated for use. The invention further contemplates the automated update of the predefined list of associated links.