Patents by Inventor Rami Mahdi

Rami Mahdi has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20230214915
    Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.
    Type: Application
    Filed: February 24, 2023
    Publication date: July 6, 2023
    Applicant: Meta Platforms, Inc.
    Inventors: Robert Oliver Burns ZELDIN, Chinmay Deepak Karande, Shyamsundar Rajaram, Leon R. Cho, Rami Mahdi, Sushma Nagesh Bannur
  • Patent number: 11631125
    Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.
    Type: Grant
    Filed: June 30, 2017
    Date of Patent: April 18, 2023
    Assignee: META PLATFORMS, INC.
    Inventors: Robert Oliver Burns Zeldin, Chinmay Deepak Karande, Shyamsundar Rajaram, Leon R. Cho, Rami Mahdi, Sushma Nagesh Bannur
  • Publication number: 20190005575
    Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.
    Type: Application
    Filed: June 30, 2017
    Publication date: January 3, 2019
    Inventors: Robert Oliver Burns Zeldin, Chinmay Deepak Karande, Shyamsundar Rajaram, Leon R. Cho, Rami Mahdi, Sushma Nagesh Bannur
  • Publication number: 20180218287
    Abstract: An online system receives content items, for example, from content providers and sends the content items to users. The online system uses machine-learning models for predicting whether a user is likely to interact with a content item. The online system uses stored user interactions to measure the model performance to determine whether the model can be used online. The online system determines a baseline model using stored user interactions. The online system determines whether the machine-learning model performs better than the baseline model or worse for each content provider. The online system determines whether to approve the model for online use based on an aggregate normalized performance metric, for example, a metric representing the fraction of content providers for which the model performs better than the baseline. If the online system determines to reject the model, the online system retrains the model.
    Type: Application
    Filed: February 1, 2017
    Publication date: August 2, 2018
    Inventors: Zhuang Wang, Robert Oliver Burns Zeldin, Sushma Nagesh Bannur, Rami Mahdi, Rubinder Singh Sethi, Shyamsundar Rajaram, Leon R. Cho
  • Publication number: 20140279379
    Abstract: The present invention provides, in at least one embodiment, a system, and method for detecting first party fraud. When a fraudulent consumer fills out a current application for a discounted commodity, such as cell phone, the system searches for prior applications with the same or similar (i.e., matching) identity information. Based on these matches (i.e., identity linking keys), the system generates marker variables indicative of first party fraud. For example, markers can be the number of matching applications filed for a commodity within a given time period. Lastly, the system outputs a risk score based on the markers. The risk score represents the chance that the current application represents first party fraud.
    Type: Application
    Filed: March 14, 2013
    Publication date: September 18, 2014
    Inventors: Rami Mahdi, Darwin Villagomez, Christopher Jones