Patents by Inventor Ramprasad Arunachalam

Ramprasad Arunachalam has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for generating a marketing-mix solution
    Patent number: 9208462
    Abstract: A method for generating a marketing-mix solution is provided. The method includes pre-modeling marketing data having a plurality of marketing-mix variables. Each of the plurality of marketing-mix variables is associated with marketing strategies for one or more products. The method also includes generating a sales and/or revenue based response model to identify contributory marketing-mix variables that affect the sales and/or revenue of the one or more products and analyzing the response model to determine individual contribution of each of the contributory marketing-mix variables towards the sales an/or revenue of the one or more products.
    Type: Grant
    Filed: July 6, 2012
    Date of Patent: December 8, 2015
    Assignee: Mu Sigma Business Solutions Pvt. Ltd.
    Inventors: Ramprasad Arunachalam, Ambiga Dhiraj, Zubin Dowlaty
  • System and Method for Generating a Marketing-Mix Solution
    Publication number: 20130166351
    Abstract: A method for generating a marketing-mix solution is provided. The method includes pre-modeling marketing data having a plurality of marketing-mix variables. Each of the plurality of marketing-mix variables is associated with marketing strategies for one or more products. The method also includes generating a sales and/or revenue based response model to identify contributory marketing-mix variables that affect the sales and/or revenue of the one or more products and analyzing the response model to determine individual contribution of each of the contributory marketing-mix variables towards the sales an/or revenue of the one or more products.
    Type: Application
    Filed: July 6, 2012
    Publication date: June 27, 2013
    Inventors: Ramprasad Arunachalam, Ambiga Dhiraj, Zubin Dowlaty