Abstract: Methods, apparatus, systems, and articles of manufacture for reconciliation of commercial measurement ratings for non-return path data media devices are disclosed. Example apparatus disclosed herein are to estimate unreported addressable impressions for a plurality of unreported households for an addressable advertisement based on an impressions adjustment ratio of served reportable addressable impressions to exposed reported addressable impressions included in impressions data associated with reported households. Disclosed example apparatus are further to calculate at least one of reach or frequency for the addressable advertisement to account for non-reporting devices, the at least one of the reach or the frequency determined based on the exposed reported addressable impressions, the estimated unreported addressable impressions, and the impressions adjustment ratio.

Abstract: Methods, apparatus, systems, and articles of manufacture for reconciliation of commercial measurement ratings for non-return path data media devices are disclosed. Example apparatus disclosed herein are to estimate unreported addressable impressions for a plurality of unreported households for an addressable advertisement based on an impressions adjustment ratio of served reportable addressable impressions to exposed reported addressable impressions included in impressions data associated with reported households. Disclosed example apparatus are further to calculate at least one of reach or frequency for the addressable advertisement to account for non-reporting devices, the at least one of the reach or the frequency determined based on the exposed reported addressable impressions, the estimated unreported addressable impressions, and the impressions adjustment ratio.