Abstract: A system and method for blockchain based content monetization in an online trading platform is disclosed. The system comprises a user layer, an application layer, an access layer, a database layer. Said layers are communicatively coupled with each other, configured to evaluate strength of the bids and shortlisting bids of the vendors in an online trading platform. The shortlisted bids are displayed to the content creators. The strength of the bids and shortlisting bids of the vendors is based on utilizing blockchain and a hashed universally unique identifier (UUID) authenticated vendor rating system. The layers in the system is configured to assist in decision-making process for the content creators to decide on which bids to accept or decline. The system further analyzes the bid based on one or more monetary aspects and one or more non-monetary aspects such as location of the vendor and content creators.