Abstract: Embodiments of the invention may include a system and a method of producing a customized video file by at least one processor. Embodiments may include: receiving one or more user actions and/or one or more registration attributes; creating a draft video file according to the received user actions and/or registration attributes; publishing the draft video file on at least one online platform; obtaining performance data, pertaining to viewing of the published draft video file, from the at least one online platform; analyzing one or more data elements of the one or more user actions, the one or more registration attributes and the obtained performance data, to produce at least one recommendation for customizing or editing the draft video file; and editing the draft video file according to the at least one recommendation, to produce a customized video file.