Abstract: A system and method for tracking users across a plurality of media platforms are provided. The method includes generating unified user-level data of each user across the media of advertising platforms; storing the unified user-level data generated for each user in a storage; taping into the plurality of advertising platforms to render pixel trafficking data; and analyzing raw data based on which the unified user-level data is generated.

Abstract: A system and method for performing cross-platform data analytics of advertising campaign information. The system comprises a data sanitizing module for receiving information related to at least one campaign from a plurality of advertising platforms and to produce a normalized dataset having data values that comply with a unified format; a storage and transformation (TS) engine for transforming data values in the normalized dataset into a format defined in a relaxed data schema, thereby resulting with a relaxed dataset, the TS engine is further configured to analyze the relaxed dataset to compute a plurality of campaign measurements of measurable data values included in the relaxed dataset; a data-mart module for storing the relaxed dataset together with the computed campaign measurements; and a management user interface (UI) module for allowing client devices access to data stored in the data-mart module, wherein the data-mart module is optimized for providing an accelerated data for data stored therein.

Abstract: A system and method for performing cross-platform data analytics of advertising campaign information.

Abstract: A system and method for tracking users across a plurality of media platforms are provided. The method includes generating unified user-level data of each user across the media of advertising platforms; storing the unified user-level data generated for each user in a storage; taping into the plurality of advertising platforms to render pixel trafficking data; and analyzing raw data based on which the unified user-level data is generated.

Abstract: A system and method for unifying user-level data across a plurality of media platforms are provided. The method includes receiving user-level data events from the plurality of media platforms, wherein each event relates to at least one online advertisement viewed by a plurality of users; processing the received user-level data events to detect a group of user-level data events related to the same user of the plurality of users; combining user-level data from each group of user-level data events related to the same user; assigning a unique user identifier to the combined user-level data to result in a unified user-level data related to a particular user; and storing the unified user-level data in a database, thereby providing consistent user-level data across the plurality of media platforms.

Abstract: A system and method for unifying user-level data across a plurality of media platforms are provided. The method includes receiving user-level data events from the plurality of media platforms, wherein each event relates to at least one online advertisement viewed by a plurality of users; processing the received user-level data events to detect a group of user-level data events related to the same user of the plurality of users; combining user-level data from each group of user-level data events related to the same user; assigning a unique user identifier to the combined user-level data to result in a unified user-level data related to a particular user; and storing the unified user-level data in a database, thereby providing consistent user-level data across the plurality of media platforms.

Abstract: A system and method for performing cross-platform data analytics of advertising campaign information.