Abstract: The invention is an advertisement delivery system and a method based on this system. The system comprises a display device, a broadcast server, an advertisement processing server and a capture device that has a capture unit. An identifier data that can uniquely identify an object to be advertised is defined. The identifier data, which corresponds to a product chosen by the advertising party, is embedded into or matched to at least one of the frames of a broadcast content that will be displayed on the display device. While the broadcast content is being displayed on the display unit of the display device, a viewer uses the capture device's capture unit to capture the identifier data. The identifier data is used to pick the advertisement corresponding to the object of interest and the picked advertisement is delivered to the viewer on any smart mobile device or smart television that is available to the viewer without interrupting the broadcast by any advertisement breaks.