Abstract: A golf bag banner includes a flexible body movable between at least a first position and a second position and a connector mechanism to secure the flexible body to a movable leg of a golf bag. A fixture is provided to hold the banner along the length of leg. A golf bag is essentially a container to receive golf clubs therein. A stand mechanism can be connected to the container to provide a bag stand position and a retracted position. The bag banner can be fixed to the stand mechanism, e.g., connected between two legs of the stand mechanism. The bag banner can include a flexible body, e.g., a fabric, movable between at least the stand position and the retracted position and a connector system to secure the flexible body to the two legs. The bag banner can incorporate logos and other insignia that a manufacturer or golfer would like to display with his/her golf bag.