Abstract: In a casino enterprise, players earn reward credits from their betting activity at gaming machines, tables and devices. Base credits are earned by players at a fixed rate according to their coin-in; bonus credits are earned at a variable rate as a function of their worth as players to the casino or the property at which they are gaming. Preferably the fixed credit rate is published to the players while the variable rate(s) are not disclosed. The earned credits are combined for the player into a single account balance, from which the player can redeem credits for comps.

Abstract: In a casino enterprise, players earn reward credits from their betting activity at gaming machines, tables and devices. Base credits are earned by players at a fixed rate according to their coin-in; bonus credits are earned at a variable rate as a function of their worth as players to the casino or the property at which they are gaming. Preferably the fixed credit rate is published to the players while the variable rate(s) are not disclosed. The earned credits are combined for the player into a single account balance, from which the player can redeem credits for comps.

Abstract: A system and application for providing a user with interactive and individualized assistance in selecting an appropriate product for the user based on one or more user-selected goals is provided. The consumer or user accesses the application over a computer network such as the Internet and selects items for purchase from a database. The graphical interface can organize the products, for example, by a pre-selected value, a product category, or the consumer's historical shopping data. The application then reviews the selected products or items and recommends substitutions to help the consumer achieve specified goals. The application also includes additional functionality to permit the consumer to shop on a collection of products basis, e.g.