Abstract: A system and method for tracking assets in their free-flow movement is provided. The system includes one or more Asset tag devices, such as an RFID transponder device attached to the lower extremity of an asset located within an area. Each Asset tag having Asset Control Data associated herein. This Asset Control Data may, in certain embodiments, be stored in the internal memory storage area of an Asset tag, in an associated database separate from the Asset tag, or in both the internal memory storage area of an Asset tag and an associated separate database or storage device. This Asset Control Data may include, for example, an identification number, personal identification number, e-commerce account balance or any other suitable control data.