Abstract: An apparatus is described for use in loading a canoe or other watercraft into the bed of a truck having a hitch receiver located at the rear of the truck below the bed. The apparatus includes a first elongated support member having an inner end adapted for insertion into the hitch receiver and an outer end; a second elongated support member having an inner end pivotally attached adjacent the first member outer end, the second member being pivotal between a lowered position for loading of the canoe and a raised position for transport of the canoe; a watercraft support with canoe rollers attached adjacent the second member outer end; and a locking member to releasibly secure the second member relative to the first member. The first and second members may be telescoping to accommodate different size watercraft and truck beds.