Abstract: A circuit for measuring the mass air flow rate through a duct is disclosed. The circuit includes a bridge circuit, a first amplifier, an oscillator, a comparator and a switch. The bridge circuit has a plurality of resistors arranged to output first and second bridge voltage signals. The first amplifier circuit receives the first and second bridge voltage signals and generates a differential bridge voltage signal. The oscillator provides an oscillating control signal. The comparator is in communication with the first amplifier circuit and the oscillator for comparing the differential bridge voltage signal to the oscillating signal to generate a pulse width modulated differential bridge voltage signal. The switch is in communication with the bridge circuit and the comparator. The switch selectively provides a power voltage signal to the bridge circuit at a frequency corresponding to the pulse width modulated differential bridge voltage signal.