Abstract: An image-based item identifying system and method including a mobile device hosting an application software in communication with a server via a communication network and a database on the server. The mobile device having a built-in camera is configured to capture a digital image of an object. The digital image of the object is submitted or uploaded to a search engine on the server to be analyzed. The application software then analyzes and matches the object included in the digital image with a stored object identifier of the object. Information regarding a captured the object is transmitted to a user and displayed on a display of the mobile device. The system allows a user to identify an object in real-time and learn about the object.