Abstract: An apparatus for continuously applying tags to rings or the like includes at least one conveyor having a series of ring carrying posts movable into registry with a tag applicator which receives a tag from a supply source, is insertable into the ring and collapsible about the ring to position the tag about the ring and then movable out of the ring. The tag applicator includes a pair of applicator arms movable between an open, coextensive position to receive the tag and a closed, juxtaposed position to place the tag about the ring. Carousel supply means are disclosed which include ring carrying posts movable to a position wherein rings may be selectively deposited on the ring carrying posts. The method includes operating the conveyor continuously, supplying rings to the ring carrying posts, supplying tags to the applicator arms, inserting the applicator arms into the rings and affixing the tags to the rings and retracting the applicator arms.