Abstract: An improved fishing rod/line signalling device for attachment to a rod near the handle/reel thereof, the signalling device receiving the fishing line in such manner that an alarm, visual and/or audible will be activated when a fish strikes or takes the bait; the alarm device including a battery power source, a pair of spring biased elements adapted to receive the fishing line therewithin and permit the fishing line to be pulled out therefrom, a switch to activate or deactivate the entire circuit and a sound making device such as buzzer and a light making device such as an LED (light emitting diode) all making up the mechanism or system.