Abstract: A lace for a shoe having a tongue and horizontal pairs of shoelace holes and for displaying a message over the tongue of the shoe and between the horizontal pairs of shoelace holes of the shoe. The lace includes a plurality of display portions. The plurality of display portions are spaced-apart from each other and carry the message directly thereon, with each display portion carrying a specifically ordered portion of the message, thereby when the lace is threaded through the horizontal pairs of shoelace holes of the shoe, each display portion is disposed over the tongue of the shoe and between a respective horizontal pair of shoelace holes of the shoe, thereby making the message clearly visible and properly formatted.