Patents by Inventor Ravi Dev

Ravi Dev has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Selection of ad units of a compound advertisement for display
    Patent number: 9299092
    Abstract: In an embodiment, a digital data specification of a compound advertisement comprising a plurality of ad units is received at an advertisement delivery server computer, where the digital data specification of the compound advertisement specifies one or more sequential dependencies between one or more ad units of the plurality of ad units and a bid value for each ad unit of the plurality of ad units. Based at least in part on a particular sequential dependency of the first ad unit upon a second ad unit of the same compound advertisement and a bid value associated with the first ad unit, a first ad unit of the compound advertisement is selected for display at a separate user computing device using the advertisement delivery server computer. The first ad unit is caused to display at the particular user computing device.
    Type: Grant
    Filed: October 15, 2013
    Date of Patent: March 29, 2016
    Assignee: Tapjoy, Inc.
    Inventors: Hans-Frederick Brown, Shane Mihelic-Booth, Ravi Dev