Abstract: A method includes receiving a query identifying a first entity from a first user interface of a first application of a first content provider. A deep-link index is accessed, and one or more records associated with the first entity of the query are identified. Each identified record from the deep-link index includes an entity-identifier matching an entity-identifier of the first entity, an application-identifier corresponding to a second application of a second content provider specified by the query, and a deep link to a display state of the second application and associated with the first entity. Instructions for presenting a second user interface are sent to a client device responsive to the query, and the second user interface displays content items corresponding to respective deep links of the identified records such that the content items are isolated from the first application.

Abstract: A method includes receiving a query identifying a first entity associated with the online social network. The method then includes accessing a deep-link index of the online social network including a plurality of records of indexed deep-links to a plurality of third-party applications. A deep link to the third-party application may include instructions for accessing a display state of the third-party application associated with the entity. The method further includes identifying one or more records of the deep-link index having an entity-identifier matching the identified first entity of the query, and sending one or more search results responsive to the query. The search results may include deep links corresponding to one or more of the identified records, and each deep link may be selectable by the first user to access a display state of a third-party application associated with the first entity of the query.

Abstract: A method includes receiving, from a first application via a social plug-in associated with the online social network, a request for content from a second application. The content may be related to an entity associated with the online social network. The first application may be a third party application. The request may include an entity-identifier of the entity, an application-identifier of the first application, and a deep link to the first application including instructions for accessing a display state of the first application associated with the request. The method further includes accessing a deep-link index of the online social network including a plurality of records indexing deep-links to third-party applications, and then generating a record in the deep-link index corresponding to the requested entity. The record may include the entity-identifier of the entity, the application-identifier of the first application, and the deep link to the first application.

Abstract: A method includes displaying, at a client device of a first user, first content associated with a first application on a user interface of the client device. The first content may be related to an entity associated with an online social network. The method then includes presenting for persistent display a first interactive element associated with a second application on the user interface, and then accessing, upon receiving the first user input selecting the first interactive element, a deep-link index of the online social network to retrieve a deep link to the second application indexed with the entity. The deep link to the second application includes instructions for accessing a display state of the second application associated with the entity. The method further includes executing, at the client device of the first user, the retrieved deep link to present the display state of the second application associated with the entity.

Abstract: A method includes displaying, at a client device of a first user, first content associated with a first application on a user interface of the client device. The first content may be related to an entity associated with an online social network. The method then includes presenting for persistent display a first interactive element associated with a second application on the user interface, and then accessing, upon receiving the first user input selecting the first interactive element, a deep-link index of the online social network to retrieve a deep link to the second application indexed with the entity. The deep link to the second application includes instructions for accessing a display state of the second application associated with the entity. The method further includes executing, at the client device of the first user, the retrieved deep link to present the display state of the second application associated with the entity.

Abstract: A method includes receiving, from a first application via a social plug-in associated with the online social network, a request for content from a second application. The content may be related to an entity associated with the online social network. The first application may be a third party application. The request may include an entity-identifier of the entity, an application-identifier of the first application, and a deep link to the first application including instructions for accessing a display state of the first application associated with the request. The method further includes accessing a deep-link index of the online social network including a plurality of records indexing deep-links to third-party applications, and then generating a record in the deep-link index corresponding to the requested entity. The record may include the entity-identifier of the entity, the application-identifier of the first application, and the deep link to the first application.

Abstract: A method includes receiving a query identifying a first entity associated with the online social network. The method then includes accessing a deep-link index of the online social network including a plurality of records of indexed deep-links to a plurality of third-party applications. A deep link to the third-party application may include instructions for accessing a display state of the third-party application associated with the entity. The method further includes identifying one or more records of the deep-link index having an entity-identifier matching the identified first entity of the query, and sending one or more search results responsive to the query. The search results may include deep links corresponding to one or more of the identified records, and each deep link may be selectable by the first user to access a display state of a third-party application associated with the first entity of the query.