Abstract: Apparatus for applying a coating material, such as a lubricant, to the top and bottom surfaces of a continuous strip of material wherein the continuous strip of material is passed between two wicks mounted in each of an upper and lower housings with each of the housings having a plurality of spaced apart bores and wherein metered amounts of the coating material is supplied sequentially to each of the plurality of spaced apart bores by a piston mounted for reciprocating movement. In another embodiment, the wicks apply coating material to the outer surface of an upper drive roll and a lower idler roll so that coating material is applied to the upper and lower surfaces of a continuous strip of material as it passes therebetween.