Abstract: A swivel hose coupling assembly and method provides a collar having an angularly inwardly disposed locking annulus. The angular disposition of the locking annulus permits a novel method of assembling the swivel hose coupling members.In a preferred form, the assembly is designed for affixation to one end of an elastomeric hose, and includes a cylindrical insert having a serrated external surface at one end thereof, a shoulder at an opposing end, and a locking groove intermediate the serrated surface and shoulder. A fitting is rotatably mounted over the insert, the fitting having a mating shoulder for contact with the shoulder of the insert. An annular collar is concentrically positioned over an exposed end of the fitting, a first end of the collar containing the locking annulus being inserted first over the serrated portion of the insert.