Abstract: A simplified loading mechanism for placing small boats onto a framework including front and rear roller means, the framework being attached to the upper surface of a vehicle, is described. The rear roller acts as a winch mechanism and line storage for a pair of parallel running lines extending forwardly about the lower surface of the front roller and then running rearwardly over the top of the front roller and top of the rear roller to a straddle or bail for attachment to the gunwales of a small boat. The front and rear straddle lines are attached at spaced-apart locations upon the gunwales of the boat at a location whereby the run of the rearward straddle line will engage the rear roller when the boat is tilted upwardly with the transom thereof resting on the ground behind the vehicle and the bow of the boat pointed upwardly.