Abstract: An interactive content system generates an interactive video by combining a video with an interactive layer that enables a user to add products into a shopping cart within the video. The interactive layer includes product information related to products presented in the video and a hotspot that allows the user to access the product information. When the interactive video is played, the interactive layer presents the hotspot in the video, which a user can select to access product information related to products presented in the video. Upon receiving user selection of the hotspot, the interactive layer presents the product information within the video. The user may then select a product from the product information and add it to a shopping cart within the video, thereby enabling the user to add products to the shopping without leaving, exiting, or being navigated away from the video, e.g., to another web site or application.