Abstract: A fishing pole holder assembly consisting of a holder and a mounting bracket to receive the holder. The holder includes a hollow, rectangular member to receive the fishing pole, legs extending at an angle from one side of the hollow member, and locking inserts formed at the end of these legs. The locking inserts form an acute angle with the hollow member. The bracket which receives the holder may be mounted on any planar surface. The width of the bracket is sufficient to receive the combined width of the locking inserts. A vertical slot is formed in the bracket to receive the legs of the holder. Insertion of the legs and inserts into the bracket results in an interference fit between the holder and the bracket. A detent tip may be formed in the holder and a receiving aperture formed in the bracket to provide even greater locking engagement.