Abstract: An image transfer assembly (12) receives an image printed from an ink jet printer. The assembly (12) provides a device to transfer the printed image onto an image-receiving surface. The assembly (12) has a flexible substrate (16) on one side, and an upper surface (20) on the other side that is substantially permeable to ink jet printer ink and that is non-tacky prior to printing. The assembly (12) has an adhesive or polymer layer (14) in between the upper surface (20) and the flexible substrate (16). After printing with a water-based ink jet printer ink, the user may apply the assembly (12) to a substrate, such as a window or other surface, and remove the flexible substrate (16), thereby leaving the layer (14) that bears the image on the substrate. In one of several alternative embodiments, the layer (14) is divided into discrete zones that are separated from one another along boundaries.