Abstract: Kite launching apparatus including a control line with a portion thereof which is elastic. A portion of a Velcro holding structure is operatively attached to the kite or the control line. A stake is provided for being anchored to the ground. Another portion of the Velcro holding structure is operatively attached to the stake whereby the two portions of Velcro can be connected together. Once the Velcro holding structure portions are connected together the launching structure can be utilized by pulling on the control line to stretch the elastic portion thereof. When enough force has been applied to the Velcro holding structure to cause the two Velcro portions to come apart, the kite is automatically launched because of the pull of the elastic portion of the control line as it returns to its original shape.