Abstract: The invention comprises a fishing lure adapted to hold live, dead and artificial bait, and useful for deep fishing, shallow fishing, and trolling, as well as with an artificial bait particularly useful therewith. The lure includes a cup having a generally elliptical open end and a generally linear closed end for holding a first portion of a bait therein. A first plane passing through a first of the two axes of the generally elliptical open end generally includes the linear closed end. A second plane passing through a second of the two axes of the generally elliptical open end is generally perpendicular to the linear closed end. A generally isosceles triangular member extends from the linear closed end of the cup with a base end of the triangle being generally co-extensive with the linear closed end of the cup, with an apex of the triangle being spaced from the first plane so that the triangular member forms an angle with the first plane.