Abstract: This disclosure describes systems, methods, and computer-readable media related to segmenting media content playlist for dynamic insertion of non-entertainment content during a streaming session. A request for media content associated with a streaming session in a network may be received from one or more client devices. In response to the received request, a media content playlist may be identified. In response to the received request, a non-entertainment playlist may be identified, where the non-entertainment playlist comprises one or more references pointing to one or more non-entertainment content, the one or more references including at least a first reference pointing to a first non-entertainment content and a second reference pointing to a second non-entertainment content. the media content playlist may be segmented into one or more segments including at least a first segment and a second segment.

Abstract: This disclosure describes systems, methods, and computer-readable media related to segmenting media content playlist for dynamic insertion of non-entertainment content during a streaming session. A request for media content associated with a streaming session in a network may be received from one or more client devices. In response to the received request, a media content playlist may be identified. In response to the received request, a non-entertainment playlist may be identified, where the non-entertainment playlist comprises one or more references pointing to one or more non-entertainment content, the one or more references including at least a first reference pointing to a first non-entertainment content and a second reference pointing to a second non-entertainment content. the media content playlist may be segmented into one or more segments including at least a first segment and a second segment.

Abstract: This disclosure describes systems, methods, and computer-readable media related to a dynamic advertising insertion infrastructure. A stream setup message associated with a stream content request may be received. Setup information associated with the stream content request may be identified. A non-entertainment playlist selected based on, at least in part, the setup information may be received. The stream setup message may be modified, wherein the modified stream setup message comprises at least one or more references to the non-entertainment content. The modified stream setup message may be routed to a streamer system. A first response message may be received by the router from the streamer system based at least in part on the second stream setup message. A second response message that comprises at least one or more references to the second content may be received by the router. The second response message may be routed by the router to a back office.