Abstract: An automated system that defines, implements and tracks the sales cycle applied by salespersons within an organization to sell goods or services offered by the organization to prospective customers. A graphical user interface displays a sales workflow that includes at least a plurality of pre-defined steps of the sales cycle, and automatically tracks a completion status of each of the pre-defined steps with respect to each sales opportunity being pursued by a salesperson. The system automatically tracks the completion status displayed by the graphical user-interface by tracking actions that the sales person has taken in furtherance of the sales opportunity using the graphical user-interface.