Abstract: The invention provides systems and methods of adaptive marketing based on interactive feedback from one or more participants. In particular, a system for adaptive marketing, comprising a participant access device, at least one data management devices, a communication means between the participant access device and the at least one data management device, and one or more sub-platforms for facilitating at least one participant interaction with the system. The one or more sub-platforms may include an Advertising sub-platform, a Redemption sub-platform, an Offer sub-platform, a Social Media sub-platform, and an Education sub-platform. Also included are methods for adapting marketing. The methods include identifying characteristics of a participant, trending the identifying characteristics, and adapting marketing materials based on the trends. The invention provides methods for distributing offers for goods or services including driving viral interactions with an integrated system.