Abstract: Systems and methods for optimizing tickets sales for an event at an event venue parse ticket sale data to identify seats that are presently unsold and which may be difficult to sell. An attempt is then made to identify an adjacent group of seats that were sold together as a group. If an adjacent group of seats that were sold together is identified, the ticket sale data is again parsed to identify an alternate location for the purchaser of that group of seats. If an alternate location is identified, the system sends an offer to the purchaser of the group of tickets to ask if the purchaser would exchange his existing group of tickets for a group of tickets for the seats at the alternate location. If the purchaser agrees, the ticket sale data is adjusted accordingly. As a result, the seats located adjacent to the unsold seats are freed up for sale as a group with the previously unsold seats.