Abstract: A device receives user information associated with users of user devices, and receives vendor information associated with vendors. The device identifies a performance metric for the vendors based on a request received from a particular vendor of the vendors, and determines performance information for the vendors based on the identified performance metric, the user information, and the vendor information. The device anonymizes the performance information for the vendors to produce anonymous performance information, without anonymizing the performance information for the particular vendor. The device generates a user interface that visually depicts the anonymous performance information and the performance information for the particular vendor, and provides the user interface to a device associated with the particular vendor.