Abstract: A jig for sport fishing includes a hook, a lead head molded to a portion of the hook and a pair of luminous, light-scattering membranes that are secured to opposite, upright, flat side walls of the head. The head has a rounded, bottom wear surface which is spaced from the membranes so that the membranes are not damaged as the jig is pulled through the water and the wear surface encounters obstacles such as rocks and the like. In use, the appearance of the jig can readily be changed to enhance the attractiveness of the jig to fish by selection of a different membrane and application of the membrane to the upright side walls of the lead head.