Abstract: An embodiment may include repeatedly receiving, from one or more online advertising service devices at which a plurality of advertising campaigns are operated, updates to an advertising spending amount for one or more particular advertising campaigns. The embodiment may also include repeatedly receiving, from one or more traffic tracking service devices, updates to an advertising conversion amount for the one or more particular advertising campaigns. The embodiment may further include providing, for display on a graphical user interface, a line item for the one or more particular advertising campaigns including: a first representation of the advertising spending amount compared to an advertising spending goal, and a second representation of the advertising conversion amount compared to an advertising conversion goal. The first representation may be highlighted when the advertising spending amount deviates by more than a threshold extent from the advertising spending goal.