Abstract: The present application for a patent of utility model, an image projection equipment, in points of sale, simulating holography, aims to provide a new way to interact with consumers in points of sales, making the holographic simulation of an image related to the product to be marketed, have interactivity with the consumer, the moment he gets in that space where the product is exposed, as for example, supermarket gondola, branches of all types, shop Windows and any other form and place of marketing.

Abstract: An image display system can include a shaped screen, a mirror image of an item stored in an electronic format, a presentation component, and an attachment mechanism. The shaped screen can have one surface with a diffraction grating. The shaped screen can correspond to the shape of an item to be displayed and can be made of a substantially transparent material. The presentation component can be configured to present a simulated-holographic image of the item upon the shaped screen. The mirror image can be visually projected upon the shaped screen, where the light of the projection is dispersed by the diffraction grating to substantially simulate a three-dimensional holographic image from the two-dimensional mirror image.