Abstract: Techniques are disclosed for generating a reputation score of a digital identity. A reputation score of a given digital identity may be used to prevent fraud in transactions by allowing or denying a transaction based on a reputation score of the digital identities involved. The reputation score may also be used to reduce a large amount of data related to a reputation of a digital identity to a useable amount of data for real-time transaction processing. A digital identity may be created by one or more entities. A reputation score may be determined for each of the digital identities based on prior and real-time activities of the identities.

Abstract: Monetizing on-line communications includes: assigning a price to become a buddy of a publisher in an on-line chat board; advertising the price to prospective subscribers of the publisher; receiving a bid from a prospective subscriber; and transmitting the bid offer to the publisher such that the publisher can accept or decline the bid offer.

Abstract: Embodiments presented herein provide methods, systems and computer program products for incentivizing users for providing user information. One method transmits data operative to cause a remote client application to render a structured form for input by a user. The structured form comprises one or more fields into which a user can input user attribute data. The method receives one or more user information objects including the user attribute data. The method accesses a data store of famous persons, comprising one or more famous person information objects each associated with a famous person, and including famous person attribute data. The method identifies one or more famous persons based on a matching of at least one of the user information objects and one or more famous person information objects. The method presents the identified famous persons and one or more aspects of associated famous person attribute data matching the user attribute data.

Abstract: Monetizing on-line communications includes: assigning a price to become a buddy of a publisher in an on-line chat board; advertising the price to prospective subscribers of the publisher; receiving a bid from a prospective subscriber; and transmitting the bid offer to the publisher such that the publisher can accept or decline the bid offer.

Abstract: Embodiments presented herein provide methods, systems and computer program products for incentivizing users for providing user information. One method transmits data operative to cause a remote client application to render a structured form for input by a user. The structured form comprises one or more fields into which a user can input user attribute data. The method receives one or more user information objects including the user attribute data. The method accesses a data store of famous persons, comprising one or more famous person information objects each associated with a famous person, and including famous person attribute data. The method identifies one or more famous persons based on a matching of at least one of the user information objects and one or more famous person information objects. The method presents the identified famous persons and one or more aspects of associated famous person attribute data matching the user attribute data.