Abstract: A method of and a system for clustering search queries. The method comprising accessing a list of search queries, each search query of the list of search queries comprising one or more keywords and, for each search query of the list of search queries, submitting the search query to a search engine; receiving a search engine result page (SERP) from the search engine; extracting a plurality of information elements from the SERP and populating a content matrix with the information elements extracted from the SERP. The method may further comprises computing, based on the content matrix, a distance matrix comprising similarity scores measuring similarities between each search query of the list of search queries and clustering, based on the distance matrix, the search queries of the list of search queries.

Abstract: A method for attracting users to a web page is disclosed. A list of keywords relevant to the web page is defined at an operator interface. Each keyword of the list of keywords is independently submitted to a search engine. A result page is received for each keyword. A plurality of information elements is extracted from each result page. A score is calculated for each keyword based on the plurality of information elements extracted from each result page. At least one most attractive keyword is selected from the list of keywords, the selection being based on at least one best score among the scores for the keywords of the list. The at least one most attractive keyword is output on the operator interface as a recommendation for updating the web page to include the at least one most attractive keyword. A server implementing the method is also disclosed.

Abstract: A method and a server for defining a web site development strategy are disclosed. A query to a search analytics provider carries a main keyword defined for the web site. A response carries a list secondary keywords and a number of past search requests for each secondary keyword. Secondary queries are sent for each secondary keyword of the list and secondary responses carry additional lists of secondary keywords. A keyword dataset having an entry for each secondary keyword associated with its corresponding number of past search requests is stored. Hierarchical clusters are formed in the keyword dataset, each hierarchical cluster comprising a theme representing a group of analogous secondary keywords and a sum of past search requests for the group. A list of themes is output as a recommendation for populating the web site by creating a web page corresponding to each theme.

Abstract: A method of and a system for clustering search queries. The method comprising accessing a list of search queries, each search query of the list of search queries comprising one or more keywords and, for each search query of the list of search queries, submitting the search query to a search engine; receiving a search engine result page (SERP) from the search engine; extracting a plurality of information elements from the SERP and populating a content matrix with the information elements extracted from the SERP. The method may further comprises computing, based on the content matrix, a distance matrix comprising similarity scores measuring similarities between each search query of the list of search queries and clustering, based on the distance matrix, the search queries of the list of search queries.

Abstract: A method for attracting users to a web page is disclosed. A list of keywords relevant to the web page is defined at an operator interface. Each keyword of the list of keywords is independently submitted to a search engine. A result page is received for each keyword. A plurality of information elements is extracted from each result page. A score is calculated for each keyword based on the plurality of information elements extracted from each result page. At least one most attractive keyword is selected from the list of keywords, the selection being based on at least one best score among the scores for the keywords of the list. The at least one most attractive keyword is output on the operator interface as a recommendation for updating the web page to include the at least one most attractive keyword. A server implementing the method is also disclosed.

Abstract: A method and a server for defining a web site development strategy are disclosed. A query to a search analytics provider carries a main keyword defined for the web site. A response carries a list secondary keywords and a number of past search requests for each secondary keyword. Secondary queries are sent for each secondary keyword of the list and secondary responses carry additional lists of secondary keywords. A keyword dataset having an entry for each secondary keyword associated with its corresponding number of past search requests is stored. Hierarchical clusters are formed in the keyword dataset, each hierarchical cluster comprising a theme representing a group of analogous secondary keywords and a sum of past search requests for the group. A list of themes is output as a recommendation for populating the web site by creating a web page corresponding to each theme.