Abstract: To optimize a link (221) which refers to a first network page (11) of a first server (10a) and which is displayed on a second network page (21) of a second server (20), the link is automatically assessed in dependence on link (22) activation by a user (50), wherein the assessment is carried out in dependence on the frequency of activation of the link (22) by any user. A static link is examined in dependence on the assessment of the link as to whether the display of the link on the second network page (21) should be continued. A dynamic link, which is generated in dependence on at least one predeterminable parameter, is examined in dependence on the assessment of the link (22) as to whether the at least one or another predeterminable parameter should be changed.

Abstract: To optimize a link (221) which refers to a first network page (11) of a first server (10a) and which is displayed on a second network page (21) of a second server (20), the link is automatically assessed in dependence on link (22) activation by a user (50), wherein the assessment is carried out in dependence on the frequency of activation of the link (22) by any user. A static link is examined in dependence on the assessment of the link as to whether the display of the link on the second network page (21) should be continued. A dynamic link, which is generated in dependence on at least one predeterminable parameter, is examined in dependence on the assessment of the link (22) as to whether the at least one or another predeterminable parameter should be changed.

Abstract: The selection and display of a piece of information, in addition to other information which may be transmitted from a server (3) to a client (2), may be improved such that a reduction in the load on the communication network is possible, by means of automatic analysis of a profile assigned to the user (7) of the client (2), wherein at least one piece of partial information is automatically selected from the information depending on the result of the analysis of the profile, one piece of additional information is automatically selected from the available additional information depending on the analysis of at least one property of the partial information, an activation element which may be activated is automatically assigned to the partial information, wherein, on activation of the activation element, an action assigned to the additional information is automatically carried out and the activation element is automatically provided with a representation element, by means of which at least one parameter relating t