Abstract: An advertising display device comprised of a housing and front bezel defining an interior chamber, a light means such as a flourescent tube, spanning the length of the chamber, an elongated cylindrical shaped assembly, rotatably journaled on the flourescent tube and providing a translucent tubular wall enclosed at its respective ends with cap means; means to removably attach a plurality of advertising display sheets along the length of the outer surface of the translucent wall, and indexing means to sequentially move the advertising display sheets into registration with a front opening in the bezel.