Abstract: An apparatus is provided for guiding a print carrier upon feeding the print carrier to and guiding the print carrier away from a form cylinder of a rotary printing machine. Guide elements for the print carrier are disposed axially parallel to the form cylinder. The guide elements are disposed in two groups. One group serves to pull the print carrier into the printing unit, while the other group assists in the removal of the print carrier from the printing unit of the rotary printing machine. The guide elements assisting the feeding-in and exchanging of the print carrier are protected against contact with the print carrier by throw-on elements during exchange of a print carrier. A printing unit in a rotary printing machine having the apparatus is also provided.