Abstract: The present invention provides a system for transmitting a customer need message to a target member of an organization, the system comprising: a first processor-enabled device configured to create the customer need message, a second processor-enabled device configured to receive the customer need message, a database comprising: (i) contact details for a plurality of members of an organization, the plurality of members being potentially capable of or responsible for addressing the customer need, and (ii) for each of the plurality of members of the organization, one or more customer need capabilities, wherein the system is configured such that, in use, a string of the customer need message is used to interrogate the database to identify a target member of the organization capable of or responsible for addressing the customer need, and the customer need message is transmitted to the target member capable of or responsible for addressing the customer need.

Abstract: A system for identifying personnel within an organization, which is implemented on a computer network of the organization and includes: (A) a database that connects to the computer network and includes (i) knowledge, skill, experience or information held by one or more personnel of the organization, and (ii) contact details of the one or more personnel; and (B) one or more processor-enabled devices that connect to the computer network. The one or more processor-enabled devices interrogate the database for a desired knowledge, skill, experience or information held, and where the desired knowledge, skill, experience or information is held by one of the one or more personnel the one or more devices is provided with the identification and/or contact details of that personnel. The system may be connected to other business systems such as logistics systems and human resources systems so as to best select and deploy personnel as required.