Abstract: A method, a server, and a computer program for optimizing online advertisement that is booked via a communication network in a system for realtime booking of online advertisement in the communication network on a particular network page, at a particular time, in association with a particular search term, and/or as a particular type of online advertisement. In order to increase the relevance of the online advertisement to a user of a client of the communication network, a server that is connected to the communication network automatically scans a broadcast radio program running on at least one station, the server automatically evaluates the broadcast radio program for the purpose of recognizing the content, and the server optimizes the online advertisement according to a particular algorithm on the basis of the result of the evaluation of the broadcast radio program.

Abstract: A method is disclosed for determining effectiveness of an online advertisement displayed on a first network page. The advertisement refers to at least one of an online shop, a product and a service offered by an online shop. The method include the steps of selecting a group of network users and presenting the online advertisement to a first number of users of the group of network users requesting the first network page, not presenting the online advertisement to a second number of users of the group of users requesting the first network page, assessing each user of the first number of users and of the second number of users with respect to at least one criteria and based on results of the assessment of the users, determining the effectiveness of the online advertisement on the first network page by comparing the user assessment results for the first number of users with the user assessment results for the second number of users.

Abstract: To optimize a link (221) which refers to a first network page (11) of a first server (10a) and which is displayed on a second network page (21) of a second server (20), the link is automatically assessed in dependence on link (22) activation by a user (50), wherein the assessment is carried out in dependence on the frequency of activation of the link (22) by any user. A static link is examined in dependence on the assessment of the link as to whether the display of the link on the second network page (21) should be continued. A dynamic link, which is generated in dependence on at least one predeterminable parameter, is examined in dependence on the assessment of the link (22) as to whether the at least one or another predeterminable parameter should be changed.

Abstract: To optimize a link (221) which refers to a first network page (11) of a first server (10a) and which is displayed on a second network page (21) of a second server (20), the link is automatically assessed in dependence on link (22) activation by a user (50), wherein the assessment is carried out in dependence on the frequency of activation of the link (22) by any user. A static link is examined in dependence on the assessment of the link as to whether the display of the link on the second network page (21) should be continued. A dynamic link, which is generated in dependence on at least one predeterminable parameter, is examined in dependence on the assessment of the link (22) as to whether the at least one or another predeterminable parameter should be changed.

Abstract: The selection and display of a piece of information, in addition to other information which may be transmitted from a server (3) to a client (2), may be improved such that a reduction in the load on the communication network is possible, by means of automatic analysis of a profile assigned to the user (7) of the client (2), wherein at least one piece of partial information is automatically selected from the information depending on the result of the analysis of the profile, one piece of additional information is automatically selected from the available additional information depending on the analysis of at least one property of the partial information, an activation element which may be activated is automatically assigned to the partial information, wherein, on activation of the activation element, an action assigned to the additional information is automatically carried out and the activation element is automatically provided with a representation element, by means of which at least one parameter relating t

Abstract: During the transmission of information from a first information server (3) to a client (9) with which a profile (15) is associated, by means of a communication network (2) in a client-server system (1a), the load on the resources of the client server system (1a) and the communication network (2) is reduced as much as possible. To this end, the relevance of the information is increased. At least one second information server (6) is connected to the communication network (2), the profile (15) is generated by a profile server (13) connected to the communication network (2), and at least one profile information message is evaluated in order to generate said profile (15). The profile information is determined according to at least one property of a network page (8) transmitted to the client (9) by the second information server (6).

Abstract: To increase the relevance of additional-information (7) that is selected by an information server (3a) and is transmitted to a client (11), the information (3a) server and the client (11) being connected to a communications network (2), with a set of additional-information (7) being assigned to the information server (3a), it is suggested that at least one predefined value is assigned to each additional-information (7), and a profile (6) is assigned to the client (11), the profile (6) comprising at least one profile-information. The method comprises the steps of determining an ordered sub-set of the set of additional-information, wherein the order of each additional-information (7) is determined depending on the value and at least one profile information, and selecting the additional-information (7) of highest order.

Abstract: To optimise an advertisement, that is displayed to a purchaser, e.g. by broadcasting the advertisement via radio or television, or by publishing the advertisement in a printed journal, the advertisement includes an address (e.g. a telephone number or an URL) identifying a server system. The purchaser instructs a client system to request a code from the server system, e.g. by sending an SMS to the server system. The server system generates a code that identifies the advertisement and causes the code to be transmitted to the client system. The purchaser purchases a product that is related to the advertisement and provides the code to the shop at which the product is purchased. The shop then causes the code to be transmitted to the server system. The server system identifies the advertisement and performs a rating of the advertisement using information related to the purchase of the product.

Abstract: A method and a client-server system for selecting and purchasing a gift that will be donated to a receiving user. A donating user causes a client system to send information identifying the receiving user to a server system. The server system sends information to the client system identifying at least one gift from a gift list, wherein the gift list is assigned to the receiving user and wherein the gift is offered for sale by an online-shop that is assigned to the server system. The client system receives the information identifying the gift and causes a description of the gift to be displayed to the donating user. The donating user selects the gift and causes a request to purchase the selected gift to be sent to the online shop. The server system removes the gift from the gift list, if the donating user purchases the gift.

Abstract: To optimize a link (221) which refers to a first network page (11) of a first server (10a) and which is displayed on a second network page (21) of a second server (20), the link is automatically assessed in dependence on link (22) activation by a user (50), wherein the assessment is carried out in dependence on the frequency of activation of the link (22) by any user. A static link is examined in dependence on the assessment of the link as to whether the display of the link on the second network page (21) should be continued. A dynamic link, which is generated in dependence on at least one predeterminable parameter, is examined in dependence on the assessment of the link (22) as to whether the at least one or another predeterminable parameter should be changed.