Abstract: A swimming workout planning and lap counting device includes a rope or band including first and second ends and a middle portion; and a plurality of floatable indicators having a plurality of indicia, wherein the plurality of floatable indicators are arranged in sequence corresponding to a swimming workout plan, wherein each floatable indicator indicates, based on indicia, a portion of the swimming workout plan selected from the group consisting of one or more specific numbers of laps to swim, stroking techniques to perform, kicking techniques to perform, pulling exercises or other drills to perform, and rest periods to execute, wherein the floatable indicators move on the rope/band so that after a portion of the swimming workout plan is completed, the corresponding floatable indicator is moveable from a first position to a second position on the rope/band to indicate completion of that portion of the swimming workout plan.