Abstract: The present invention relates to the creation and design of digital content. In one form a method is provided for producing a user-preferred digital media content design by automatically configuring one or a combination of hints for representing content which is non-specific to a terminating platform, the method including the steps of: mapping components of at least one imperative derived from user input to respective hint classes, matching all hints from a set of known hints with the hint classes that have been mapped with the components of the at least one imperative derived from user input, and combining the matched hints with an existing collection of hints.