Abstract: A soft-sided insulated container assembly includes a collapsible cooler body made of insulated panels. The body is to be carried by lifting apparatus that includes asymmetrically arranged fittings. Those fittings may be an inboard shoulder strap or a handle located on an outboard portion of a face of the container body, and may be at a height for engagement by the hand of the user. The assembly may have a liner to contain liquids and an easy access lid. The insulated container may be collapsed, and secured. In one embodiment the asymmetric lifting arrangement includes a shoulder strap attached to the sides of the container in a manner that distributes the load into the sides of the container, and includes a grip or handle located on the lower portion of the front side of the container to pull up on the bottom of the container when used by a person.

Abstract: A soft-sided insulated container assembly includes a collapsible cooler body made of insulated panels. The body is to be carried by lifting apparatus that includes asymmetrically arranged fittings. Those fittings may be an inboard shoulder strap or a handle located on an outboard portion of a face of the container body, and may be at a height for engagement by the hand of the user. The assembly may have a liner to contain liquids and an easy access lid. The insulated container may be collapsed, and secured. In one embodiment the asymmetric lifting arrangement includes a shoulder strap attached to the sides of the container in a manner that distributes the load into the sides of the container, and includes a grip or handle located on the lower portion of the front side of the container to pull up on the bottom of the container when used by a person.

Abstract: A soft-sided insulated container assembly includes a collapsible cooler body made of insulated panels. The body is to be carried by an arrangement of lifting apparatus that includes asymmetrically arranged fittings. One lifting fitting may be an inboard shoulder strap. Another fitting may an handle located on an outboard portion of face of the container body, and may be at a height for engagement by the hand of the user. The soft-sided insulated container assembly may have a liner to contain liquids. The soft-sided insulated container assembly may have an easy access lid. The insulated container may be collapsed to a flat position, and secured in place. In one embodiment the asymmetric lifting arrangement includes a shoulder strap attached to the sides of the container in a manner that distributes the load into the sides of the container, and a grip, such as a handle, located on the lower portion of the front side of the container.

Abstract: A soft-sided insulated container assembly includes a collapsible cooler body made of insulated panels. The body is to be carried by an arrangement of lifting apparatus that includes asymmetrically arranged fittings. One lifting fitting may be an inboard shoulder strap. Another fitting may an handle located on an outboard portion of face of the container body, and may be at a height for engagement by the hand of the user. The soft-sided insulated container assembly may have a liner to contain liquids. The soft-sided insulated container assembly may have an easy access lid. The insulated container may be collapsed to a flat position, and secured in place. In one embodiment the asymmetric lifting arrangement includes a shoulder strap attached to the sides of the container in a manner that distributes the load into the sides of the container, and a grip, such as a handle, located on the lower portion of the front side of the container.

Abstract: A soft sided insulated cooler bag has a base and side panels. The base includes a rigid or semi-rigid reinforcement or batten that serve to provide a relatively hard or stiff edge about which the bag can be panel folded over on itself. The upper edge of the bag has a length that is as great as half the periphery of the bottom panel. The bag can be collapsed to a flat position and then panel folded to a storage position. Retainers are provided to keep the bag in the storage position. The bag has lifting apparatus, which may be strap. The straps may be anchored to the bag at a plurality of anchor points, some of which may be sliding keepers, such that the handle can be moved to a first position in which the bag may be held in a predominantly up-and-down orientation, and to a second position in which the bag may be held in a predominantly flat or horizontal position.

Abstract: A soft sided insulated cooler bag has a base and side panels. The base includes a rigid or semi-rigid reinforcement or batten that serve to provide a relatively hard or stiff edge about which the bag can be panel folded over on itself. The upper edge of the bag has a length that is as great as half the periphery of the bottom panel. The bag can be collapsed to a flat position and then panel folded to a storage position. Retainers are provided to keep the bag in the storage position. The bag has lifting apparatus, which may be strap. The straps may be anchored to the bag at a plurality of anchor points, some of which may be sliding keepers, such that the handle can be moved to a first position in which the bag may be held in a predominantly up-and-down orientation, and to a second position in which the bag may be held in a predominantly flat or horizontal position.